网民群体对于公共政策传播的强制性介入研究

The Netizens' Mandatory Intervention in Policy Communication

网民群体通过在网络空间中对公共政策展开批评、质疑和讨论,以生成政策网络舆论的方式,来干预政府的政策行为,从而实现对政策传播的"强制性介入"。这一现象具有地方性政策为介入高发领域、网民传播强势地位、舆论倒逼政府决策和多因素促成介入反复四个现状表征。其发生过程包括介入起始、介入发展和介入缓和三个主要阶段。在网民强制性介入政策传播之后,会在提升政策内容的科学性与合理性、保障社会公共利益方面产生积极作用。而带来的负面问题,如网络无序性政治参与和诱发社会群体性事件等,需要引起政府部门和网民自身的高度警惕。

Through utilizing of Internet,the netizens are able to criticize,question and discuss the public policy in cyberspace, and they also can generate network policy consensus to influence government's policy behavior.Therefore,it is possible for the netizen community to mandatorily intervene in policy communication by utilizing internet.This phenomenon has four main characteristics,which are local policy becoming the high incidence field of intervention,the netizens occupying strong communication position,network public opinion compelling government decision-making and multiple factors leading repeated intervention.The general process of this phenomenon also has three different stages namely initial stage,development stage and remission stage.After netizens mandatorily intervene in policy communication,it will generate some positive social effects such as promoting the scientificity and rationality of public policy or guaranteeing public interest.At the same time,it may bring several negative problems like disorder political participation or creating social group events.These problems need to be highly vigilant by government departments and netizens themselves.