网络关系、创业机会识别与创业决策——基于浙江新创企业的实证研究

Network Relation,Entrepreneurial Opportunity Recognition and Entrepreneurial Decision-Making: Based on New Ventures in Zhejiang Province

基于社会网络理论,分析创业机会识别在网络关系影响创业决策过程中的机制问题,并引入创业者网络能力研究其对网络关系与创业机会识别之间的调节效应。为帮助新创企业做出正确的创业决策,实现持续成长提供理论指导,以浙江省地区164家新创企业为调研对象的实证结果表明,第一,网络关系对创业决策具有间接促进作用,其中弱关系相较于强关系对创业决策产生的正向作用更为显著;第二,创业机会识别在网络关系对创业决策关系路径中起完全中介作用,弱关系对创业机会识别产生更积极显著的影响;第三,创业者网络能力有利于推动创业机会识别。

Drawing upon the theory of social network,this paper analyzes the mechanism of how entrepreneurial opportunity recognition impacts entrepreneurial decision -making.Entrepreneurial network capability also exerts influences on entre- preneurial opportunity recognition.The study aims to help start -ups make good decisions in business and achieve sustainable development.Based on the questionnaire data of 164start -ups in Zhejiang Province,the results show that:the net- work relation has an indirect effect on entrepreneurial decision -making.In the meanwhile,compared with the strong ties, the weak ties affect more prominently on entrepreneurial decision -making.Entrepreneurial opportunity recognition.is a vital factor of network relation which affects entrepreneurial decision -making,and weak ties help more on acquiring information,and bring more positive influences on recognizing entrepreneurial opportunity,too.Moreover,entrepreneurial network capability has great impacts on improving entrepreneurial opportunity recognition.