对战略联盟中信任的理解

Understanding Trust in Strategic Alliance

战略联盟是企业发展战略中极为重要的一种组织形式 ,也是管理理论界探讨的热门话题之一 .但是 ,很多企业发现信任在成功的联盟中扮演了一个非常重要的角色 ,而且管理者经常认为缺少信任是联盟失败的一个重要原因 .本文试图通过剖析战略联盟内部相互信任的定义、作用及其形式来加深我们对信任的理解 。

Strategic alliance is a very important organizing form of evolution stratagem of firms and is a hot theme among management theorists. But many firms are discovering that trust plays an important (often dominant) role in successful alliances, and managers often cite lack of trust as a key reason for failed alliance. This paper attempts to deepen our understanding of trust by analyzing the definition, effects and forms of trust in strategic alliance,and also shows how partners can proactively manage an alliance relationship in order to develop trust.