科学传播中的科技情报产品传播失误研究

On Dissemination Failure of Scientific Information Products in Scientific Communication Process

近来转基因技术引起各种社会评价与公众讨论,基于公众理解科学的观点,指出了科学传播过程出现信息不对称及科学术语理解错误的问题。通过分析科学社群、新闻媒介、一般民众的科技情报产品传播与使用,探讨不同公众在科技情报产品双向交流、理解公众的语境与需求,以及媒介对科技情报产品中的科学术语使用等失误,并提出降低科技情报产品传播与使用失误的4点建议。

Recently, genetically modified organisms have aroused various social assessments and public debate. Based on the perspective of public understanding of science, this article indicates the problems of information asymmetry and misunderstanding of scientific terms in the scientific communication process. By analyzing the dissemination and usage of scientific information products among scientific commu-nity, news media and general public, and explores the dissemination failure problems involved in two-way communication, understanding the context and the needs of the public, and media influence on the scientific term usage of scientific information products. Finally, it pro-poses four suggestions to reduce the dissemination and usage failure of scientific information products.