顾客行为对物流企业营销的作用研究

Study on Effect of Customer Behavior on Marketing of Logistics Enterprises

在相关文献回顾与研究方法归纳的基础上,分析了顾客行为对物流企业营销方式的影响,并根据目前市场现状,对二者间存在的问题进行了优化研究。

In this paper, on the basis of a literature review and a summary of the available research approaches, we analyzed the influence of customer behaviors on the marketing methods of the logistics enterprises, and then in light of the market condition, optimized the issues existing therein.