从传播过程“5W”模式看原生广告在微信平台的运作

Analysis of Native Advertising in Wechat Platform Operations From the Communication Process Model of “5W”

从传播过程的"5W"模式分析原生广告在微信平台的运作,发掘原生广告在传播过程各环节上的特点,论证其在微信平台上运作的优势、劣势和关键因素。

The native advertising operations in vvechat platform by ＂5W＂ mode was analyzed.The features of native advertising in communication process were explored.The strengths,weaknesses and kev factors of native advertising in wechat platform were demonstrated.