心理学视角下社交网络用户个体行为分析

Analysis of Social Network Users' Online Behavior from the Perspective of Psychology

以社交网络的典型代表Facebook为例,以社交网络用户个体行为为着眼点,从个体使用社交网络的动机、社交网络用户个体行为的主要表现及其影响因素和结果变量四个方面,梳理国外心理学领域有关社交网络的最新研究成果。今后研究可以在社交网络用户个体行为的测量、样本代表性、线上和线下社交网络的交互作用、具体人格特质变量的预测作用以及对社交网络功能的动态考察等方面推进已有研究。

The present study focused on individuals＇ behavior on Facebook, the most popular social network service worldwide, and reviewed relevant research from the perspective of psychology about the motivations driving individuals to use Facebook, the categories of individuals＇ behavior on Facebook, the antecedents and outcomes of individuals＇ use of Facebook. Subsequent research should pay attention to the multiple methods of measuring individuals＇ behavior on Facebook, the representative sampling, the interaction between online and offline social network, the predictive effects of specific trait variables and the dynamic function of Facebook.