基于游客需求的北京森林文化传播研究

Dissemination of Forest Culture in Beijing Based on Tourists' Demands

在对西山国家森林公园、八达岭国家森林公园、百望山森林公园以及奥林匹克森林公园的游客进行问卷调查的基础上,分析了游客的群体特征、游园目的、游园频率以及体验活动参与意愿。根据游客的森林文化需求,分析了依托森林公园开展森林文化传播的主要内容和方式。最后,针对北京市森林文化建设需要,提出今后森林文化传播发展的相关建议。

Based on the questionnaire survey of the tourists in Xishan National Forest Park,Badaling National Forest Park,Baiwangshan Forest Park and the Olympic Forest Park,this paper analyzes the tourists＇ group characteristics,their purpose and frequency of going to the parks,and their willingness to participate in the activities. According to tourists＇ demands for forest culture,this paper analyzes the main contents and approaches of disseminating forest culture via forest parks. Finally,to foster forest culture construction in Beijing,this paper proposes some suggestions for the spread and development of forest culture in the future.