全球化背景中我国当代电视的本土化研究

Localization of China TV under the View of Globalization

当代电视存在的一个很突出的问题,即从节目模式到文化形态的全球模仿,从表面上看,只是我国向发达国家的单向学习,以及地方之间的相互抄袭,导致电视节目市场混乱、质量低下,涉及到版权维护等法律问题。但从深层次分析,不难看出这种抄袭之风,是文化霸权主义淫威之下的产物,是我国本土的"文化自伤"。如何在理性和开放原则下进行节目本土化改造和创新,对于实现我国文化多元和文化自信有重要意义。

The most important problem of contemporary China TV is the global copy from program mode to culture type.Outwardly,it is only unidirectional learning from western countries and multidirectional copy between regions that made TV program market chaos,worst quality and copyright infringements. However,with further thinking,the fashion of copy is originated from cultural hegemonies. As a result,too much global copy would hurt regional culture. Under reasonable and opening principle,local holding will be positive for motivation of local knowledge.