论社会化媒体价值的目标与实现

Social Media Value's Aim and Realization

本文以价值关系说为理论基础,分析社会化媒体的内涵,明确社会化媒体的本质是主体需要与客体属性的统一。以马斯洛需要层次理论为指导,个体主体的需要为出发点,提出社会化媒体的平等价值、权利价值以及道德价值三大价值目标。最后本文对社会化媒体价值的实现进行了思考。通过社会化媒体价值的研究,以期为社会化媒体现实问题提供科学的理论指导。

Based on the value relation theory, this paper analyses the connotation of social media values and points out that the nature of social media values is the unity between subject and object. Then with the guidance of Maslow＇s hierarchy of needs and the needs of the individual subject as the starting point, it proposes three value aim of social media which are the value of equal, the value of right and the value of moral. Finally this paper deals with the realization of the value of social media. Through the research on the theory of social media values, the paper strives to provide theoretical guidance when solving realistic problems in social media.