美国文化软实力发展及其对中国的启示

American Cultural Soft Power and Its Reference for China

战后七十年来,美国外交决策主要以军事、经济等硬实力手段实现战略目标,但其文化软实力的作用不可忽视。它在笼络各国人心、争取精英认同和修复国家形象等方面展现了强大的能力。美国文化软实力之所以强大,是因为它拥有比较灵活的文化体制和深厚的文化资源基础。对于中国这样一个具有丰厚文化底蕴的后发大国,美国文化软实力的发展经验具有一定的借鉴意义。中国要学会美国那种善于利用文化软实力的思维和技巧,力争以较小的外交决策成本来获得较大的国际事务影响力。

Seventy years after the second World War, the American diplomacy strategy targeted mainly at hard power of military and economics, but the soft power of culture can not be ignored. Cultural soft power has contributed a lot in the win over people and elite identity of other countries and reparation of the image of the U. S. American cultural soft power are powerful, because it has a more flexible system of culture and profound cultural resource base. For China, a developing country with rich culture heritage, the development experience of American cultural soft power has certain reference meanings. China should learn the United States＇ skills of making good use of the cultural soft power, and strive to use less diplomatic cost to gain greater influence on international affairs.