摘要
伴随电子商务的迅猛发展,电子商务企业之间的价格战也愈演愈烈。在分析电子商务价格战内涵、危害及发展现状的基础上,对电子商务价格竞争策略及其引发电子商务价格战的深层次原因进行了分析,提出了促进电子商务持续健康发展的对策建议。
Along with the rapid development of e-commerce, the price war between the e-commerce enterprises are going intensive. Based on analyzing the connotation, hazard and development status quo of the e-commerce price war, this paper discusses the deep level cause of the e-commerce price war and the competence strategy, and puts forward the countermeasures to improve the sustainable healthy development of the e-commerce.
出处
《价格月刊》
北大核心
2015年第4期69-72,共4页
关键词
价格战
电子商务
竞争策略
price war e-commerce competition strategy