战略绩效指标评价动态回馈影响之研究—网络公司为例

Research on the impact of strategy performance appraising dynamic feedback-A case study of network operator

探究战略目标、绩效指标与行动等项目间的动态交互影响关系,结合系统动力学方法以解决战略地图及平衡计分卡中的动态问题。以研究整理"企业战略目标的规划设计及衡量程序",藉由企业战略目标规划与绩效评价间交互影响的机制与方法,透过系统动力学的互动模拟与测试,找寻企业战略目标中最适之关键绩效指标并进行修定战略与政策。战略目标项目与绩效指标的因果关系中会受到副作用及后遗症的影响,以系统动力学方法进行模拟与测试,以找寻系统中的领先指标,协助订立绩效评价指标,做为战略调整与政策规划之参考,有效提升战略目标长期整体效益。

This paper explores the dynamic interaction of relation items among strategic objectives, performance indicators and projects actions, and combines with the system dynamics approach to solve dynamic problems of strategy map and balanced scorecard and to study ＂the design and appraising processes flow of planning corporate strategy＂. By means of the interaction mechanisms between corporate strategic planning and performance evaluation, it finds the optimum of key performance indicators, and revises the strategies and policies through the system dynamic interactive simulation and testing. The causal relationship of strategic executing result and performance indicators will be impacted by the side effects and the sequela. By using the system dynamics simulation method, it finds a leading indicator in the system and helps make the performance evaluation index as a reference to adjust strategy and policy planning. This paper effectively enhances the overall effectiveness of long - term strategic objectives.