基于模糊综合评价下的第三方物流顾客满意度研究

Customer Satisfaction Research of the Third Party Logistics Based On The Fuzzy Comprehensive Evaluation

由于第三方物流客户满意度并不是一个孤立的概念,他既与消费者的事前期望有关,又与消费者的使用情况相关联,所以第三方物流的顾客满意度的评价具有模糊性和综合性.对第三方物流客户满意度的评价就要求做到全面地进行研究调查,使得调查的结果更加的完善.模糊综合评价法是根据隶属度原则将定性问题定量化,使研究的问题得到定量的评判结果.运用模糊综合评价法不仅能解决定性的问题,更能全面诠释事物的客观属性,在调查过程中对结合多方面的因素,更好的指导第三方物流的发展.

The third party logistics customer satisfaction with fuzzy and comprehensive evaluation. Due to the con- cept of customer satisfaction of the third party logistics is not an isolated, when it is associated with the prior expecta- tions of consumers and the usage. Our evaluation of the third party logistics customer satisfaction requires us to do comprehensive research investigation, making the results of survey is more perfect. Fuzzy comprehensive evaluation method based on membership degree principle for the qualitative problem digital, making the research question be- come simple and clear. The fuzzy comprehensive evaluation method can not only the qualitative problem solved, but also can comprehensive explain the objective attributes of things. The combination of various factors in the process of investigation to better guidance to its third-party logistics service quality improvement.