摘要
一直以来,川剧脸谱艺术具有独特的艺术美学价值,对其研究的重点都放在了其审美的角度上,却很少将脸谱艺术同商业产品联系到一起,所以,川剧脸谱可以应用到何种商业产品中,其自身带有怎样的商业价值,一直都是一个未解之谜。在此种情况下,以川剧脸谱艺术为切入点,就该艺术自身具有的商业性价值,以及如何有效地开发该项艺术的此种价值进行有益的探索。
Mask art of Sichuan opera always has a unique aesthetic value. Most studies concentrate on the aesthetic aspects, but them seldom link the mask art with commercial products together. So there has been no answer for mask art of Sichuan opera about what kind of commercial products can be applied and what the commercial value of their form is. In such a case, this paper takes mask art of Sichuan opera as a starting point, and explores the commercial value of this art and how to effectively develop the art value.
出处
《设计》
2015年第9期92-93,共2页
Design
基金
四川省教育厅课题<川剧脸谱艺术的商业价值及开发策略研究>(13SB0337)的成果
关键词
川剧脸谱艺术
商业价值
开发策略
Mask art of Sichuan opera Commercial value Development strategy
