基于跨境电商的高职商务英语教学改革与实践探析——以广州番禺职业技术学院为例

On Reforming and Constructing Business English Program in Higher Vocational Education Based on International E-business——Taking Guangzhou Panyu Polytechnic as an Example

基于跨境电商的高职商务英语专业改革要围绕培养复合型外语外贸人才,以校企协同为切入点,以跨境电商课程体系建设为核心,以校企合作项目为载体。通过健全校企合作机制,加强"双师型"师资队伍建设,融合专业教育与创业教育,实现提升学生就业和创业职业综合素养的培养目标。

This paper mainly discusses that, in higher vocational education, the reform of business English program based on international e-business should center on nurturing compound talents of foreign studies. It takes school-enterprise synergy as its starting point, focuses upon constructing a core curriculum system based on international e-business, and adopts projects as school-enterprise collaborative carriers. By strengthening school-enterprise cooperative mechanism and reinforcing double-certificated teachers teaming, it incorporates entrepreneurship education into professional education and improves students＇ comprehensive vocational quality of employment and entrepreneurship.