摘要
"高概念"的内涵长期以来被误读了。"高概念"作为巴里·迪勒率先提出的影视编创策略,与大投入、大制作、大营销、大市场原本没有关联,与启用大明星、大导演等也无必然联系。恰恰相反,它是一个试图用高妙的叙事来取代明星的大胆构想,是一个特别重视策划、创意、文本以及编剧艺术的高明策略。"高概念"的确切内涵应该是:高调倡导故事的明快与清晰,高度重视情节的能量与价值,高度关注作品的市场与潜质。"高概念"是一种高明、高妙、高效的影视编创策略。
The connotation of high concept has been misread for a long time. As a directing and creating strategy for film and television proposed by Barry Diller, high concept actually has not any relation with great input, great manu- facture, great marketing, or great market, and has no necessary relation to super star or famous director. On contrary, it attempts to replace stars with ingenious narration, and it pays much attention to planning, creativity, text, and scriptwriter＇s brilliant strategy. The precise connotation of high concept lies in that they prominently advocate the clearness of the tale, pay high attention to the energy and value of plotting and the market and the potential of the work. So, high concept is a brilliant, ingenious, and efficient directing and creating strategy for film and television.
出处
《艺术百家》
CSSCI
北大核心
2015年第4期104-107,共4页
Hundred Schools In Arts
关键词
电影艺术
编剧创作
高概念
误读
创作策略
确切内涵
High Concept
Misreading
Directing and Creating Strategy
Precise Connotation
