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银杏旅游客源市场结构及游客行为特征实证研究——以广东南雄市为例 被引量:1

Research on the Characteristics of Ginkgo Tourist Structure and Travel Behavior——A case study of Nanxiong city in Guangdong province
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摘要 对广东南雄市银杏旅游者的抽样调研发现,银杏已经成为特定地区城乡居民专程探访的旅游客体,其客源市场主要分布在300 km范围之内的大中城市,具有高集中和低稳定特征。银杏旅游市场群体构成以青年学生、教师和各类企业人员为主体,高学历或高收入特征明显,未婚女性群体所占比例最大。在旅游行为方面,银杏游客以休闲放松、观赏银杏景观和拍摄银杏美景为主要动机,自驾游、结伴旅、周末游、大众游等特征明显,重游意向和推荐意愿均与其满意度正相关。 The research on ginkgo tourists in Nanxiong city of Guangdong province found that ginkgo has become a special tourist object of urban and rural residents in specific area. Ginkgo tourism market has the characteristics of high concentration and low stability because its tourists are mainly residents of large and medium-sized cities which distributed in the range of 300 kilometers. Ginkgo tourists are highly educated or high income groups such as young students,teachers and enterprise staff.In all visitors,unmarried women accounted for the largest proportion. The research also found that the main motivation of gingko viewers is to relax,to enjoy the landscapes and to take photos of gingko with the way of self-driving travel,mate travel,weekends travel and popular-places travel. There is also a positive correlation between the satisfaction of the journey and the intention of revisiting and recommendation.
作者 高维忠
出处 《林业经济问题》 北大核心 2015年第5期452-455,461,共5页 Issues of Forestry Economics
基金 广东省哲学社会科学"十二五"规划项目(GD12XGL26) 2013年韶关市社科规划项目(G2013013)
关键词 银杏旅游 客源市场 游客行为 gingko travel tourism market tourist behavior
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