当代博物馆文创产品与产业的发展现状与对策探讨

Contemporary Museums Cultural Products Creation and Industrial Development

21世纪以来,我国博物馆以传播文化、肩负教育的姿态走进了文化产业的热潮中。随着经济、社会与文化发展日趋一体化,政府逐步加大对文化产业的重视程度和资金投入力度,相关政策、法规导向也日益明确,博物馆迎来了文创产品开发和文创产业发展的新契机和挑战。开发文创产品和发展文创产业既符合当代人们对博物馆的精神文化需求,也符合博物馆缓解资金不足及可持续发展的自身要求,这是博物馆适应时代发展的必然趋势。

since twenty- first Century,the Museum of China with its attitude to spread culture and education has stepped into the development of cultural industry. With the development of economic,social and cultural development,the government has gradually increased its emphasis on the culture industry and the capital investment. According to the relevant increasingly and clearly policies and regulations,the museum has a new opportunity and challenge for the development of cultural industry. Developing the creational product and improving its industrial development is not only in line with the contemporary people＇s spiritual and cultural needs,but also in line with the museum to ease the shortage of funds and the sustainable development of its own requirements,is the inevitable trend of the museum to adapt to the development of the times.