“平台型媒体”的缘起、理论与操作关键

The Derivation,Theory and Operating Crux of Platisher

互联网作为一种"高维媒介",激活了以个人为基本单位的社会传播的全新格局。"个人"被激活之后媒介生态的重构本质上是一场革命,而"平台型媒体"则是"互联网+"时代媒体转型融合发展的一个主流模式。平台型媒体的操作要点是:打造一个吸引和掌握着海量流量的开放平台;构建新型的信息节点及节点集群;政府在其中的角色应从传播机构的管理者转变为社会传播生态的共建者。

The Platisher is a mainstream model of media transformation in the Internet＋ era.This paper argues that as a High Dimensional Media,Internet has activated individual communication.It discusses the reconfiguration of media ecology after that.Based on this,it analyzes the connotation,principle and operating crux of a mainstream model of media transformation,which is Platisher.