网店数据化运营的分析对象及关键指标选取

The Selection of Analysis Objects and Key Indicators When Operating Online Stores with Data

大数据时代,网店的数据化运营越来越受到重视。数据采集通常是数据处理与分析的基础。运营人员首先必须清楚不同业务环节的主要数据来源,在此基础上,可以根据业务分析需求,结合业务流程和结构化思维的方法,合理选择指标数据。

In the era of big data,more and more attention has been paid to the data operation of online stores.Data acquisition is usually the basis of data processing and analysis.First,operators must be clear about the main data sources of different business links.On this basis,combined with business processes and structured thinking methods,indicator data can be reasonably selected according to business analysis needs.