自媒体时代高校大学生党建工作创新研究

Innovation of CPC Construction in Colleges during Wemedia Era

随着科学技术的发展,大数据时代的到来,自媒体应用迅猛发展;大学生作为自媒体应用主要的使用群体,他们游弋于传统的思想政治教育与网络新媒体之间。笔者在分析高校大学生党建工作者利用自媒体工具拓宽教育渠道进行探索的同时,探究党建工作中面临的多元文化价值及传统教育体系亟需革新等问题,提出选用微信公众平台为重点的,实现高校大学生党建工作的创新发展思路。

With the development of science and technology and the advent of the era of big data, the applica- tion of Wemedia has been rapidly developed. College students, the major users of this media, are cruising about between the traditional ideological and political education and the network. This paper introduces that the utilization of this media is to broaden the education channels for college students by the Party construction workers, points out the multi - cultural value and problems needed to be innovated in the traditional education system, proposes an idea of choosing the WeChat as the key passage for the Party construction.