澳大利亚地方图书馆文创产品开发思路及启示——以昆士兰、新南威尔士州立图书馆为例

Research on Ideas of Cultural and Creative Products in Local Libraries of Australia ——Take State Libraries of Queensland and New South Wales as Examples

地方图书馆是当前图书馆文化创意产品开发的重要主体。文章结合文献分析和网站调研,对澳大利亚地方图书馆文创产品开发的思路进行解析,归纳其在载体选择、内容设计、产品促销等方面的特点,最后从资源选择、地方文化元素再消化、产品种类、开发体系、增进社区关系等方面提出对我国地方图书馆文化创意产品开发的参考借鉴之处。表3。参考文献25。

Local library is an important subject of library cultural creative product development.Based on literature review and website research,this study analyzes the ideas of cultural and creative products in Australian local libraries.Results show that these products have distinctive features in selection of material carriers,design of contents and promotion of products.Moreover,from the aspects of resource selection,local cultural elements to digestion,product types,development systems,and proximity to communities,the study puts forward references for the development of cultural and creative products in local libraries in China.3 tabs.25 refs.