媒介融合背景下中原经济区电视媒介发展战略研究——以河南电视媒介发展为例

Development Strategy of CPER TV Industry Under the Background of Media Convergence Taking Henan TV Media Industry as an Analysis Mode

媒介融合是当代媒体特别是传统媒体发展的必由之路。媒介融合背景下,电视媒介必须拥抱新媒体,才能真正解决当下电视媒体发展的窘境。中原经济区是中国首个内陆经济改革和对外开放经济区。电视媒介是较为直接、形象性较强的传播媒介,它的发展与中原经济区经济发展、文化传播和整体形象紧密相连。从全国看,中原经济区电视媒介发展状况不佳,这与地方媒介融合发展的程度有关。从媒介融合的角度探讨中原经济区电视媒介发展状况及长久发展战略十分必要。

Media convergence is the only way for the development of contemporary media industry , especially the traditional media. Under the background of media convergence, TV media must unite with new media can truly solve the present situation of TV media development. The CPER is the first inland economic reform and opening to the outside economic zone in our country. TV industry is the direct, vivid and strong media, and related to the transmission of image of the CPER. Development of TV media in CPER is unsatisfactory. Based on the media convergence, this paper discussed the long - term development strategy of TV industry in CPER in China.