中国武术对外推广的战略思考

Research on the International Promotion Strategies of Chinese Martial Arts

采用文献资料法、逻辑分析法等,对中国武术对外推广的重要性、可能性和困境进行阐述与分析。研究认为:中国武术对外推广是提升中国体育国际话语权、促进中国体育产业走向世界、推动中国体育文化传播和维系华侨华人民族情感的重要载体。同时,中国武术推广拥有强大的政治保障、经济保障、人力保障和机构保障,但也存在缺乏核心理念、缺乏营销思维、缺乏双语教学和缺乏反馈机制的发展困境。鉴于此,提出中国武术对外推广的策略选择。

Through using the research methods of literature review and logical reasoning,this paper has described and analyzed the importance,possibility and difficulties of the international promotion of Chinese martial arts.The research suggests that the international promotion of Chinese martial arts is an important carrier in enhancing the international voice right of Chinese sports,promoting Chinese sports industry in the world market,improving Chinese sports culture communication and maintaining the national emotion of overseas Chinese.At the same time,the promotion of Chinese martial arts enjoys strong political,economic,human and institutional guarantees,although there are many development predicaments,such as the lack of core concept,marketing thinking,bilingual teaching and feedback mechanism.For that reason,this paper puts forward some strategies for the international promotion of Chinese martial arts.