运用移动端实现可控的多地实时数据采集及产品、竞品动态监测研究

Application of Manageable Mobile Terminal Data Collection to Realize Dynamic Monitoring of Local Products and Competitive Products in Multi Areas

以卷烟行业为例,针对传统数据采集的弊端推出移动端实地数据采集的方法,实现对产品、竞品烟动态监测。重点介绍可管控的卷烟零售市场移动端实地数据采集系统的运作,诠释对某公司所辖全国20万某品牌烟零售商所采集数据的相似度分析及锁定各销售区主要竞品烟的方法;同时就适用于数据采集系统的零售户抽样方法予以说明。

In view of the disadvantages of traditional data acquisition in cigarette industry,this paper introduces the method of the mobile terminal field data acquisition as a solution,which realize dynamic monitoring of product and competing products.It focus on the mobile terminal field data acquisition system in the cigarette retail market and the manageable operation.It expounds the method using similarity analysis of the collected data to locks the main competing products in the sales area of the 200,000 retailers of a certain cigarette company.This paper also introduces a survey and sampling method for the data acquisition.