我院用药咨询微信平台建设的实践与体会

Practice and Experience of Medication Consultation Wechat Platform in Our Hospital

目的：为医院创建用药咨询微信服务平台提供参考。方法：介绍我院创建用药咨询微信服务平台的主要实践方法、内容及效果。具体包括成立用药咨询药师小组、申请微信公众号并试运营,由信息药师负责运营;定期推送药学资讯,积累用药咨询用户,并通过其他媒介扩大影响。结果与结论：基于用药咨询实际,构建＂用药咨询＂和＂药学资讯＂两大服务模块,自2014年12月正式运营至2015年7月30日,平台共积累稳定用户群1 121人,并以每天5~8名的速度增加,咨询问题数量维持在每天平均约10条;共推送合理用药资讯22次、79条,其中原创资讯31条、视频资讯3条;多条原创资讯获得网络与实体媒体较高的关注度。微信公众平台作为一种新的药学服务模式,有利于实现个性化、便捷化、移动式的用药咨询服务和用药健康科普,在医院药事管理方面可提高患者用药依从性及安全用药意识等,从而提升＂以患者为中心＂的药学服务效果;同时还具有宣传医院品牌的作用,具有良好的应用和推广前景。

OBJECTIVE： To provide reference for medication consultation Wechat platform in the hospital. METHODS： The medication consultation Wechat platform of our hospital was introduced, including main method, content and effect. The consulting pharmacist team was set up, and Wechat public number was applied and operated experimentally; information pharmacist was responsible for its daily maintenance. We released pharmacy news, accumulated consumers and expanded influence through other media at regular intervals. RESULTS ＆ CONCLUSIONS： According to the medical practice, two modules ＂medication consultation＂ and ＂pharmacy news＂ were set up. From Dec. 2014 to Jul. 30th 2015, medication consultation system had accumulated 1 121 consumers, with an increase of 5 to 8 ones everyday; average number of consultation records was 10 everyday; we also had published 22 batch of medication news （79 messages）, including 31 original messages and 3 video messages. Several messages gained much attention from network media and offiine media. As new pharmaceutical care mode, Wechat platform contribute to realize a individ- ual, convenient and mobile medication consultation service, medication health science popularization, and improves medication compliance of patients and the awareness of medication safety in field of pharmaceutical administration Wechat platform, so as to improve pharmaceutical care effect of ＂taking patients as the center＂ and promote the propaganda of hospital brand. Thus it has a good prospect of application and popularization.