摘要
案例教学是提高市场营销课程教学效果和提升学生营销实践能力的重要方法。论文对案例教学法的发展、概念和优点进行了介绍,分析了市场营销课程中案例教学法在应用中存在的主要问题,并提出了相应的解决策略。
Case study is an important way to improve class efficiency and promote students＇ ability of marketing practice. This article introduces the development, concept and advantages of case study teaching method, analyzes the main problems in the implementation and provides resolutions.
关键词
市场营销
案例教学
实践能力
marketing
case study teaching method
practice ability
