现货代购商标侵权与例外

Trademark Infringement and Exception of the Spot Purchasing

网络海外代购分为消费者指示代购和现货代购,现货代购是主要的代购方式之一。按消费者指示代购具有委托代理性质,现货代购则是自营购销的买卖行为。现货代购是平行进口行为,可分为B2C现货代购和C2C现货代购。现货代购人不具有行纪商及代理人身份,而转变为自营购销的经销者。依据《商标法》第57条第1项、第3项及《侵权责任法》的相关规定,综合权衡商标权人、代购商的利益和社会公共利益,原则上应认定现货代购构成商标侵权。但是,现货代购存在侵权的例外:只要未造成消费者混淆且不损害国内商标权人的"独立商誉",则应在国内外商标权人为"相同所有人"或"共同控制"情况下承认现货代购的合法性。

Network overseas purchasing is divided into direction purchasing and spot purchasing, the spot purchasing is one of the main way of purchasing. Purchasing according to consumers＇ instructions has the nature of entrusted agency,while spot purchasing is the trading behavior of self purchase and sale. Spot purchasing,as the behavior of parallel import,which can be divided into B2 C spot purchasing and C2 C spot buy purchasing. Spot purchasing agent, without the trusteetrader dealer and agent identity, transformed into a proprietary seller. On the basis of Trademark Law, article 57, item 1 and item 3, and the relevant provisions of Tort Liability Law, balancing the interests of trademark rights, purchasing seller and social public interests, in principle, spot purchasing constitutes trademark infringement. Infringement of spot purchasing,however, there are exceptions： as long as it does not cause consumer confusion or damage the ＂independent goodwill＂ of domestic trademark owner,if the domestic and foreign trademark owner is ＂the same owner＂ or the trademark is under the circumstances of ＂joint control＂,the legality of spot purchasing can be admitted.