摘要
当前以IP为载体的各行业衍生品开发,将博物馆、电影等融入到产品设计之中,形成作为一种新的文化衍生品产品开发方式,并通过互联网的资源平台传递给消费者,带动传统产业转型升级和品牌塑造的"设计+"新产业业态模式。
Nowadays the development of industry derivatives is using IP as the carrier, which mixes museum and movies together into the design of products and forms a new type of culture derivatives product＇s development. It has been transmitted to the consumer using the resource platform of the Internet. It also drives the new industry formats containing traditional industries＇ transformation and upgrading as well as brand- shaping.
出处
《设计》
2016年第9期118-119,共2页
Design
基金
中国博士后科学基金第八批特别资助项目
中国博士后科学基金项目(第55批
基金编号:2014M551296)
华东理工大学生创新创业训练计划项目(编号:X15276)
