互联网+视阈下黑龙江省冰雪体育旅游产业创新驱动及对策研究

Research on the Innovation Drive and Countermeasure of the Ice and Snow Sports Tourism Industry in Heilongjiang Province under the Internet+Perspective

随着互联网技术的快速发展,网络传输速度大幅提升,移动终端用户数量急剧增加。各行业发展已经越来越依赖互联网思维模式,可以说'互联网+'的思维方式具有跨时代的指导意义。通过文献资料法、实地调查法、逻辑分析法对黑龙江省冰雪体育旅游的产业规模和类型进行了深入分析;并对互联网下的三种营销模式:O2O模式、OTA模式、V2O模式进行了展开研究,并结合黑龙江省实际情况分别进行了模式的运作分析。最终根据互联网思维下的三种模式提出了互联网+冰雪体育旅游信息平台构建、互联网+冰雪体育旅游营销模式的融合创新、互联网+冰雪体育旅游产业链闭环的构建三大发展对策,旨在为黑龙江省的冰雪体育旅游资源产业创新和发展提供一定的理论参考。

With the rapid development of Internet technology,the network transmission speed has increased dramatically,and the number of mobile terminal users has increased dramatically.The development of various industries has become more and more dependent on the Internet thinking mode.It can be said that the'Internet+'thinking mode has the guiding significance of the times.Through the literature data method,field investigation method and logic analysis method,the industrial scale and type of ice and snow sports tourism in Heilongjiang Province were deeply analyzed.The three marketing modes under the Internet:O2 O mode,OTA mode and V2 O mode were launched.The research and the operation of the model were carried out in combination with the actual situation in Heilongjiang Province.Finally,the Internet+ice and snow sports tourism information platform was constructed according to the three modes of Internet thinking;the integration of Internet+ice and snow sports tourism marketing model;The closed-loop construction of Internet+ice and snow of the sports tourism industry chain;the three development strategies aim to provide a theoretical reference for the innovation and development of the ice and snow sports tourism resources industry in Heilongjiang Province.