移动互联网下手机用户使用行为特征的研究

Research on the Use Of Mobile Internet Phone Users Behavioral Characteristics

随着移动互联网的用户迅速增长,移动用户的行为特征对移动互联网发展的影响也日益增大,如何准确分析移动用户使用手机行为的关键特征,为用户提供更加精准的服务,是当下的互联网经济的研究热点。该文通过对移动互联用户使用手机行为的信息进行深入的研究与分析,在该基础上提出了移动互联用户使用手机行为信息的框架并构建用户行为模型,从而得出移动互联网用户使用手机的个性化特征,并根据用户基本信息维度,对用户群进行了更加详尽的分析与比较,从而可以全面了解用户群体关键特征,为用户提供更加精准的服务提供理论依据。

With the rapid growth of the number of mobile Internet users, influence of the behavioral characteristics of mobile users to mobile Internet development is also increasing, how accurate analysis of the key features of mobile phone users behavior,how to provide users with more accurate service, is the hotspots of the current Internet economy research. Based on the mobile Internet users behavior information using a mobile phone in-depth research and analysis, then proposed framework for phone users to use mobile Internet behavior information and build a user behavior model to arrive at mobile Internet users use the phone personalization features. Depending on the user＇s information dimension, the user group conducted more detailed analysis and comparison, so that you can fully understand the key characteristics of the user groups, to provide a theoretical basis about how to provide users with a more accurate service.