进程与困境：模式引进时代中国电视的内容生产与产业发展

Progress and Dilemma: the Content and Industrial Development of Chinese Television in Program Format Import Era

电视节目模式是世界电视前进的一种潮流与趋势。电视节目模式引进在中国历经了"积累时期"与"爆发时期"两大阶段,极大地推动了中国电视综艺的进步与成熟。不过,在海外模式引进大盛的时代,原创力不足与本土性旁落,成为中国电视领域乃至中国社会文化的巨大困境。在这一问题上,合理地从海外引进走向原创输出,应该成为中国电视可持续发展的关键性选择。

Television program formats represent the trend in the television business of the world. Television program format introduction in China has experienced two stages -- ＂accumulative period＂ and ＂explosive period＂, which greatly promoted the progress and maturity of Chinese entertainment programs. However, in this booming era of imported formats, inadequate originality and loss of aboriginality is a dilemma for Chinese television and even Chinese society and culture. To address this issue, we need to move from overseas import to original output, which is crucial for the sustainable development of Chinese television.