摘要
企业的竞争力是由商品力、销售力和形象力三者构成的,特别是进入“感性消费”时代后,企业形象愈来愈显现出其重要作用。良好的企业形象是企业重要的无形资产,也是潜在的销售业绩。忽视企业形象的作用,是难以在日益激烈的市场竞争中获胜的。
The business enterprise's competition ability is composing of merchandise power. sailing power and image power. The image of enterprise has taken a key role, especially in this 'sensitive consuming age'. Good image of a enterprise is not only its significant intangible assets, but also its potential sale accomplishment . If ignoring the function of the business enterprise image, it' s hard to win in this increasingly competitive market .
出处
《学术交流》
北大核心
2002年第4期117-120,共4页
Academic Exchange
关键词
企业形象
竞争力
感性消费
无形资产
corpornted image
competition ability
sensitive faculty consumption
intangible assets
