摘要
宁泽涛最终成行里约，但他和体制之间的矛盾并未消解。运动员的无形资产属于国家还是个人？商业收益怎样分配？答案未知，宁泽涛需为自由而泳。
In 2014 Inchon Asian Sports Games,Ning Zetao won four gold medals,which made him globally famous overnight.However,under a strong brand effect,the contradiction between Ning and the National Aquatics Center was growing deeper and deeper.Ning's incidents of Rio Olympics jointly reflect how to compromise and collaborate between individuals and the systems.Succeeding to Rio doesn't mean an end to Ning's struggle against the systems.His fate,to a large extent,will be decided by his performance in Rio Olympics.Can Ning be a winner or not?
出处
《中国企业家》
2016年第15期52-59,9,共8页
China Entrepreneur
