全球化纪录片的中国之路

Chinese Way of Global Documentary

现有全球化纪录片格局形成于21世纪第一个十年:电视纪录片品牌化,纪录电影回归院线且频频成功,新媒体纪录片展露头角。在全球化语境里,中国纪录片还属于本土化,距离国际化还有一段路程。文化是软实力,而纪录片则是软实力中的硬通货。2011年以来,中国纪录片启动产业化行程,国际化推进迅速。在全球化时代,中国纪录片如何借鉴国际经验、建构文化品牌,实现中国文化传播,这正是《世界纪录片产业论丛》所研究的课题。

The existing global documentary pattern formed in the first 10 years in 21st century, during which TV docu- mentary brands itself, and documentary film also returned to chain cinema and achieved successes, and new media documentary came into being. In globalization context, Chinese documentary is still in localization and has a long way to go for internationalization. Culture is software, and documentary is a very significant aspect of software. Since 2011, Chinese documentary begins to be industrialized, and internationalization promotes quickly. In globalization era, how to refer to the international experience and to construct cultural brand, and at last actualize the transmission of Chinese culture is the issue studied in ＂ World Documentary Industry Symposium＂.