服装广告认同度调研分析

Investigation and Analysis of the Recognition for Garment Advertisements

结合中国服装企业的实际情况分析了服装广告的创意及其表现手法如何影响品牌的形象和消费者的忠诚度。在此基础上,进一步使用问卷调查和深度访谈的方法分析消费者对目前中国服装广告的认同度,为中国服装企业提供参考,促使其有效利用广告时机和市场前景,塑造成功的品牌形象。

The influences of garment ads ideas and expression technique on the brand image and customers loyalty were analyzed based on the actual situation of Chinese clothing enterprises. The customers recognition for garment ads was analyzed by questionnaire survey and depth interview, so as to provide a reference for Chinese clothing enterprises. It helped enterprises to efficiently use the ads opportunities and market resources to build a successful brand image.