迷思与批判:媒介融合热背后的冷思考

Myth and Critique: Calm Thinking on the Upsurge of Media Convergence

当下媒介融合方兴未艾,成为学界聚焦的热门议题,但众声喧哗中难免存在误识。笔者希望通过反思性探索,提请人们要避免泛论媒介融合,更应警惕媒介融合认知与实践中的"技术膜拜""唯市场论"与"去语境化"等问题。本研究旨在一定程度上回应中国媒介融合进程中的迷思,并尝试对当下媒介融合主流话语进行部分纠偏。这不仅有利于加深对发展中的媒介融合的认知,更有利于中国媒介融合实践中风险的规避。

Currently, media convergence is one of the hottest research topics. However, misunderstandings of media convergence are still existing. Through reflective research, the author hopes that draw people attention to avoid general talking about media convergence, and be vigilant on the misunderstanding, such as ＂the worship of technology＂ , ＂only-market-oriented＂ and ＂decontextualization＂ among the cognitions and practices of media convergence. This paper aims at responding to the myths existing in Chinese media convergence, and trying to redress mainstream discourse of media convergence partially. It is not only benefit for deepening the cognition of media convergence in developing, but also advantage of avoiding the potential risk in practice of Chinese media convergence.