新型城镇化语境下京津冀民俗艺术文创产业发展研究

Cultural and Creative Industries of Beijing-Tianjin-Hebei Region Folk Art under the Context of the New Urbanization

目的新型城镇化背景下,民俗艺术面临着去留的问题,京津冀地区民俗艺术又当何去何从,成为当前亟待解决的问题。方法从设计师的视角出发,通过文创产业化开发的方式,使京津冀地区文化气息与当地民俗艺术相互渗透,打造具有地域民俗特色的"一地一品"民俗文创品牌。结论通过个案研究,并以京津冀地区为背景,文创产业开发为手段,旨在提出新型传承模式,为青年设计师提供丰富的设计思维和创作思路,同时带动京津冀地区民俗艺术协同创新,使民俗艺术回归"大地"。

Under the background of new urbanization, folk art is facing the problem of being maintained or abandoned. What path should folk art in Beijing-Tianjin-Hebei region follow becomes a problem demanding prompt solution at present. From the perspective of designers, the mode of developing cultural creative industry to make the cultural ambience and local folk art in Beijing-Tianjin-Hebei region interpenetrative is adopted, so as to create a folk cultural creative brand of ＂One Region and One Brand＂ with regional folk characteristics. It aims at proposing new inheritance mode to provide abundant design thoughts to youth designers and at the same time, driving the collaborative innovation of folk art in Beijing-Tianjin-Hebei region and returning folk art to the ＂earth＂.