云南省乡村旅游发展模式探析

Analysis on Rural Tourism Development Pattern in Yunnan Province

近年来,乡村旅游受到了越来越多人的青睐,乡村性是乡村旅游的核心卖点,极大地满足了人们回归自然的渴望。就云南省的实际情况,经营者在经营开发上应遵循以农为本、突出特色、综合效益等原则。对云南省乡村旅游发展的主要模式进行了划分:按照地理位置可以分为城镇周边型、城镇边远型和景区周边型;按照经营主体可以分为政府主导型、企业主导型、集体主导型和个体主导型;按照经营项目可以分为休闲娱乐型、民族风情型、参与体验型、疗养康乐型。

In recent years, rural tourism has been favored by more and more people, ＆quot;the village＆quot;is the core of rural tourism, rural tourism greatly satisfy people’ s desire to return the nature.From the actual situation of Yunnan, managers should follow the principle of agriculture ori-ented, highlight characteristics, comprehensive benefits and so on.The main mode of rural tourism development in Yunnan Province were con-cluded： according to the geographical location can be divided into town around, town remote and scenic spots around;according to the operators can be divided into the government leading mode, enterprise leading mode, the collective mode and individual mode;according to the manage-ment project can be divided into entertainment, ethnic customs, participation experience, rehabilitation model of recreation.