新媒体时代高校校园媒体融合的路径思考

Reflections on the Path of University Campus Media Convergence in the New Media Era

在媒体融合的背景下,高校校园媒体的发展面临着新挑战、新要求。校园传统媒体要想在移动互联网时代获得生存的机会,只有转变观念,主动顺应媒体融合发展的潮流,推动校园传统媒体与新媒体在人才、内容、技术、观念和管理等方面深度融合,最大限度地发挥各类媒体的优势,实现传播效果的最优化。

Under the background of media convergence, the development of university campus media is fa- cing new challenges, new requirements. In order to get the chance to survive in the era of mobile Internet, campus traditional media has to change their ideas, take the initiative to follow the development trend of media convergence, promote the in-depth convergence of campus traditional media and new media in terms of talents, content, technology, concept and management, which can maximize the advantages of various types of media to achieve optimal communication effect.