贾平凹小说的“卖点”分析

Analysis on the the Selling Points in Jia Pingwa's Novels

在文化消费强势启动的当下社会,贾平凹小说的"卖点"是一个非常值得探讨的话题。他为当代文学呈现了一个具有鲜活日常生活观感的文本世界,成为全球化、城镇化时代的一种稀缺资源;他作品中神秘的超现实生活,对于喜爱追新逐奇的文化大众来说,可谓是投其所好;赤裸裸的性与精美的文化包装,也为贾平凹的小说文本制造了大量"卖点"。

In a society strongly impacted by the consumptive culture,the selling points of Jia Pingwa＇s novels are worthwhile of a deep discussion. Jia presents a text world presenting a fresh daily life,which becomes a scarce resource in the era of urbanization and globalization; the mysterious ultra realistic life in his works meets with the masses＇ taste of strange and eccentric chasing; detailed sexual description and exquisite cultural package has also created a lot of selling points for his novels.