高校学报品牌发展战略研究

On University Journal's Brand Development Strategy

随着社会经济的迅速发展,市场化经济竞争日益激烈,这就加剧了高校之间的区域竞争。实施品牌战略已成为高校学报发展和生存的必要措施。本文通过叙述发展高校学报品牌的意义、条件、因素等,来阐述如何发展高校学报品牌的战略。

With rapid social and economic development,market economy competition is more and more serious,which intensifies the regional competition among universities. Implementing brand strategy has become the necessary measures for the development and survival of university journal. Through elaborating the significance,conditions and factors of developing brand university journals,this paper discusses the strategy of developing brand university journals.