大学生绿色消费观的培育策略

Cultivating Strategy of Green Consumption Concept for College Students

在生态危机全球化蔓延的今天,绿色消费已成为时代发展的必然要求。绿色消费是与生态文明建设要求相适应的消费模式和生活方式,是加强生态文明建设的新型消费选择。坚持以问题为导向,基于国家重点高校、省属高校、独立学院和高职高专等高校实证调查的数据,深入分析大学生绿色消费存在的主要问题,提出重视大学教育的主导作用、加强社会的引导作用、强化学生的主体作用和区分不同学生的显著差异等引导大学生绿色消费的对策。

Nowadays with the spread of globalization of ecological crisis,green consumption has become the inevitable requirement of the development in this era. Green consumption is the consumption pattern and the life style which adapt to the construction requirement of ecological civilization. It is a new type of consumption choice to strengthen the construction of ecological civilization. With the problem oriented and based on the data of the empirical investigations into national key universities,provincial universities,independent colleges and higher vocational colleges,this paper analyzes the main problems existing in college students’ green consumption and puts forward the countermeasures of guiding college students’ green consumption such as stressing the dominant role of university education,strengthening the guiding role of the society,intensifying the main role of the students and distinguishing the obvious differences between different students.