摘要
通过对蚌埠市户外公益广告现状的调查,归纳总结出蚌埠市户外公益广告在城市形象塑造中所存在的问题,并提出相应的改进方法与对策,以期实现城市形象建设和公益广告发展的和谐共赢。
By investigating the outdoor PSAs in Bengbu City,it summarized the problems of the outdoor PSAs in shaping the image of the city,and put forward some strategies to improve the outdoor PSAs,so as to achieve a harmonious win-win situation of both the city image construction and the development of the outdoor PSAs.
作者
刘丹
LIU Dan(School of Literature,Art and Media, Anhui University of Finance and Economics, Bengbu,233030, Anhu)
出处
《蚌埠学院学报》
2016年第5期185-188,共4页
Journal of Bengbu University
基金
蚌埠市社会科学规划项目(BB16B043)
安徽财经大学本科教学质量与教学改革工程项目(ACJYZD201602)
安徽省哲学社会科学规划项目青年项目(AHSKQ2015D94)
