“梅山文化园”标志设计与地域传统文化符号再生

Regeneration of the Regional Tradition Cultural Symbol and Logo Design of Meishan Ecological Culture Park

目的探讨将地域传统文化符号应用于现代设计时面临的问题以及解决的途径。方法从地域传统文化符号的本质属性出发,引用符号学原理,论证当它被引入现代设计之时必须产生相应改变的原因及其变化原则,结合"中国梅山生态文化园"标志的设计实践加以佐证。结论将地域传统符号合理地应用在现代设计中,对提高地区文化影响力及丰富设计文化内涵具有积极的作用,同时也是地域传统文化符号再生途径的有益探索。

It aims to discuss the problems and solutions of the application of regional traditional cultural symbols in modern design. Based on it＇s essential attribution and referring on the semiotics principle, it prove when the regional traditional culture symbols is introduced into the modern design, it must produce corresponding change, and sum up the variation principles, corroborating with the logo design practice of ＂Chinese Meishan Ecological Culture Park＂. Reasonable application of regional traditional symbol in modern design enriches the connotation of design culture, which has a positive role in improving the influence of local culture, but also is a beneficial exploration of the ways of regeneration of the regional traditional culture symbol.