西游文化元素在展会中的运用——以连云港市文化产品博览会为例

On the Application of Journey to the West Cultural Elements in Exhibition:Taking Lianyungang Cultural Products Expo as an Example

连云港市西游文化源远流长,花果山是中国古典名著《西游记》的原型地,是公认的孙悟空老家和西游文化的发祥地。在文博会中合理运用西游文化元素,依托独特的地域优势和文化资源,打造地方文化品牌,对大力发展连云港市的文化产业,促进文化产品生产流通和文化交流,发挥着重要作用。

Lianyungang is a city with profound Journey to the West cultural background and long history. Huaguo Mountain is a classical Chinese classic Journey to the West prototype, which is recognized as the home of the Sun Wukong and the birthplace of Journey to the West . It is of great significance to develop the cultural industry of Li-anyungang city and promote the production and circulation of cultural products and cultural exchange by making use of Journey to the West culture elements＇ and build local cultural brand by relying on the unique geographical advantages and cultural resources.