技术驱动下传媒经济研究的转向与进路--2016年中国传媒经济研究的热点、框架与逻辑演进

Advancing Pathway and Transformation of Technology-driven Media Economics Studies:A Review of Key Studies in 2016

本文基于2016年我国传媒经济研究领域论文,从传媒经济本体研究、媒介融合模式变革、媒介产业、媒介消费与媒介规制五个方面梳理了2016年传媒经济研究领域的关注要点、演变动态与趋势突破。

This paper summarized the focus points, developments, trends and breakthroughs of Chinese media economics studies in 2016 from the perspectives of the reinterpretation of media economics paradigm, media convergence revolution, media industry, media consumption and media regulation.