创业机会识别对创业绩效影响的实证研究

The Empirical Study of Opportunity Recognition and Entrepreneurial Performance

好的创业机会并不会突然出现,创业者需要克服创业资源的不足来寻找、发现和评估创业机会,这是创业初期所面临的最困难的任务。本研究的目的在于考察创业者如何认识到潜在的机会,探索并理解创业机会识别的认知过程,通过创业机会识别结果考察创业绩效。研究发现:创业机会识别对创业绩效存在显著的正向影响,但创业机会识别的不同维度对创业绩效不同维度所产生的影响也存在差异。研究结果为创业机会识别、创业绩效提供了实证支持和扩展,并为创业者对创业机会的识别与评估提供实践参考。

Good opportunity will not suddenly appear, entrepreneurs need to overcome the lack of business resources to search,find and evaluate business opportunities. It is the beginning of the most difficult task. The aim of this study is to examine how entrepreneurs realize the potential opportunities, and to explore and understand the cognitive process of entrepreneurial opportunity identification, through entrepreneurial opportunity identification results examine entrepreneurial performance. Found that entrepreneurial opportunity identification have significant positive influence on entrepreneurial performance, but the different dimension of entrepreneurial opportunity identification of entrepreneurial performance the influence of different dimension is different, the results for entrepreneurial opportunity identification, entrepreneurial performance provides empirical support and expand, and to the entrepreneurial opportunities for entrepreneurs practice reference for the identification and evaluation.