海洋水产养殖户参与营销合作的意愿选择研究

A Study of Marine Aquaculture Farmers' Willingness to participate in Marketing Cooperation

通过选取青岛市、烟台市、威海市、日照市等山东省沿海市区537家海洋水产养殖户的调查数据,建立Logit模型分析影响养殖户参与营销合作组织意愿的主要因素。研究结果表明,养殖户户主的受教育水平、对营销合作的必要性的认识、养殖专业设施的累计投入、养殖集中度、销售困难情况、政府支持情况、养殖示范区等与参与营销合作组织的意愿存在正向影响;劳动力数、养殖收入在家庭收入中所占比重、养殖规模、营销中介组织发展情况、市场信息渠道、价格波动、养殖场与销售市场距离、交通状况与参与营销合作组织的意愿存在负向影响;而养殖户户主年龄和风险偏好、养殖年限、合作特征等方面的影响不显著;此外,养殖户参与营销合作组织的意愿存在养殖品种的差异。

Through the survey data of 537 marine aquaculture farmers from coastal cities like Qingdao, Yantai, Weihai, and Rizhao in Shandong Province, the authors used the Logit model to analyze the main impact factors for farmers to participate in marketing cooperation organizations. The results show that farmers＇ education level, the necessity of cooperative marketing, professional farming facilities invested？ aquaculture concentration, and sales difficulties will have a positive influence; labor, the proportion of in-come from the marine aquaculture, the scale of farming, the development of marketing intermediary organ-izations, market information, price fluctuation, market distance, and traffic condition will have a negative impact on their participating in marketing cooperation organization; the main household age and risk pref-erence, breeding period, cooperation characteristics will have no significant influence; in addition？ the dif-ferent species of aquaculture will have an impact.